Our Story — Sahu Gajak Bhandar Est. 1875

Our Story — Sahu Gajak Bhandar

A Legacy of Warmth, Taste & Tradition Since 1875

The story of Sahu Gajak Bhandar traces back to 1875, to Shri Dhanna Lal Sahu Ji in Menpura, Sawai Madhopur, Rajasthan. What began as a traditional homemade winter sweet, passed down through the family's kitchen, gradually grew into a tradition carried forward through generations.

In those days, life was simple and winter nights could be extremely cold. Weddings and family celebrations often continued for several days, with guests and baratis staying in open spaces, under trees, or in temporary arrangements. During these long winter gatherings, families looked for foods that were delicious, nourishing, and comforting.

With this in mind, Shri Dhanna Lal Sahu Ji began preparing traditional Til Kutta using a traditional wooden kolhu, locally known as a Bel Ghani, operated by bullocks — a method commonly used in rural Rajasthan during that era. In this traditional process, til (sesame seeds) were first placed in the wooden kolhu and slowly crushed as the bullocks moved the ghani in a circular motion. Once the sesame was properly crushed, gud (jaggery) and other traditional ingredients were added, and the mixture was further crushed and blended in the same kolhu until the desired texture and consistency were achieved. This slow, traditional preparation method gave Til Kutta its distinctive texture, rich sesame flavour, and authentic taste.

He also prepared traditional gajak using til (sesame), gud (jaggery), and other traditional ingredients, following time-honoured techniques that were preserved and carried forward within the family through generations — served during festivals, weddings, and family gatherings, where its distinctive taste quickly became appreciated by guests.

What began as a homemade winter delicacy slowly became part of the family's hospitality, celebrations, and seasonal traditions.

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1927 — Taking Gajak Beyond the Village: Shri Peerulal Sahu Ji

As the tradition passed to the next generation, Shri Peerulal Sahu Ji carried the family's work forward. Around 1927, he travelled from village to village, visiting haats, fairs, festivals, and winter markets, introducing more people to the family's traditional handmade sweets.

Alongside the family's longstanding work with jaggery and sesame oil, the family also prepared Til Kutta, a traditional delicacy made using a wooden ghani and a combination of sesame seeds, jaggery, dry fruits, and coconut.

Through his travels and dedication, Shri Peerulal Sahu Ji helped the family's traditional recipes reach new communities — an important step in taking a family tradition from home and village gatherings into the wider community.

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1982-1983 — Building on a Family Trade: Shri Ramakarn Sahu Ji

In 1983, Shri Ramakarn Sahu Ji formalised the family's long-standing work in oil milling, completing training in power-ghani oil extraction and establishing it as a proper family enterprise in Menpura. Alongside this, the family's tradition of preparing gajak, til kutta, and seasonal sweets at home continued quietly, as it had for generations — recipes and techniques passed down, ingredients carefully chosen, and the taste kept true to what earlier generations had created.

This was a period of consolidation — the family's entrepreneurial roots, first in oil, deepening in Menpura, while the sweet-making tradition remained a cherished part of home and family life, waiting for the next generation to take it further.

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2005-2006 — Sahu Gajak Bhandar is Born: Shri Ghanshyam Sahu Ji & Shri Ramavtar Sahu Ji

In 2005-06, brothers Shri Ghanshyam Sahu Ji and Shri Ramavtar Sahu Ji took the family's home tradition of gajak-making and turned it into a business of its own — Sahu Gajak Bhandar. What had been a family kitchen tradition for generations now had its own name and its own future.

Together, as a family business, the brothers built Sahu Gajak Bhandar from the ground up — sourcing quality sesame and jaggery, perfecting the traditional recipes inherited from their father and grandfather, and slowly building a name for honest, handcrafted gajak in and around Jaipur and Sawai Madhopur.

For over a decade, the business grew steadily and organically — rooted in traditional methods, family recipes, and the trust of local customers — before the next chapter of formal growth began.

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2017 — Formalising the Business & Going Digital

In 2017, Shri Ghanshyam Sahu Ji and Shri Ramavtar Sahu Ji took Sahu Gajak Bhandar into its next chapter — formalising the business under proper registration, and beginning the journey into online sales and digital commerce.

Shri Ramavtar Sahu Ji took a leading role in this expansion — new markets, e-commerce, and eventually the vision for a wider FMCG presence. For generations, customers had discovered the family's sweets through village markets, haats, fairs, and the physical shop. Online commerce created an opportunity to take that same heritage beyond Menpura and Sawai Madhopur to customers across India.

At the same time, Shri Ghanshyam Sahu Ji continued to anchor manufacturing and product quality — traditional taste, consistent preparation, and the family's established methods of making gajak and traditional sweets — ensuring that as the business expanded into new markets, the products remained true to the family's roots.

This combination — traditional manufacturing expertise and new-age business development, both held within the same founding partnership — became the strength behind the next phase of growth.

Alongside this, Shri Ramavtar Sahu Ji began looking toward the growing opportunities in the FMCG market — the vision to move beyond a primarily traditional, seasonal market and reach a wider consumer base through general trade, supermarkets, modern retail, e-commerce, and quick-commerce. This vision eventually led to the development of a new, independent FMCG brand — TIP TIP.

While Sahu Gajak Bhandar continues to represent the family's heritage, traditional gajak, and authentic Rajasthani flavours, TIP TIP was envisioned as a modern FMCG brand for everyday consumption, contemporary packaging, and wider market reach.

Therefore, 2017 marks a defining turning point — the moment the family business the brothers had built together since 2005-06 was formalised, digitised, and opened to the future — including the eventual development of TIP TIP as an independent FMCG brand.

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Today — Carrying the Legacy Forward

Today, Sahu Gajak Bhandar continues to carry this family legacy forward with a broader vision: to take the traditional taste of Rajasthan to customers across India and around the world.

The business has embraced modern packaging, e-commerce, digital platforms, and wider distribution, while continuing to draw inspiration from the traditional methods and recipes passed down through the family — from a home in Menpura, through a family oil business, to the gajak business Ghanshyam and Ramavtar built together, to a growing brand serving customers beyond Rajasthan.

The family's vision is not simply to sell sweets. It is to preserve and share a traditional part of Rajasthan's food culture with new generations, and with sweet lovers everywhere.

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A Heritage Built Across Generations

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What Makes Sahu Gajak Bhandar Special

• A family heritage rooted in Menpura, Sawai Madhopur, Rajasthan, with sweet-making traditions passed down since 1875
• Sahu Gajak Bhandar itself founded in 2005-06 by brothers Ghanshyam and Ramavtar Sahu, as a family business
• Traditional favourites including Gajak, Til Kutta, Chikki, Til Patti, Tilkut, Revdi, and other Rajasthani sweets and snacks
• A heritage that connects traditional preparation with modern packaging and online distribution
• A continued focus on taste, craftsmanship, consistency, and customer trust
• FSSAI Licensed Manufacturer — Lic. No. 12219038000139

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Visit Us or Order Online

Menpura — Manufacturing & Retail

Opp. Government School, Dausa Road, Menpura, Sawai Madhopur – 322027, Rajasthan

Jaipur — Retail Store

Shop No. 1 & 2, Plot No. 208, Sumer Nagar-II, Near Patel Marg, Mansarovar, Jaipur – 302020, Rajasthan

WhatsApp & Call: +91 73004 56853 Email: info@sahugajak.com

Sahu Gajak Bhandar — carrying forward the taste, warmth, and traditions of Rajasthan since 1875.

"A tradition that began in a home in Menpura continues today — carried forward by generations, shared through every sweet, and cherished wherever the taste of Rajasthan is loved."